National Leadership

Elaine Borseth is the Electric Vehicle Association President. She has inspired leaders across the globe to form what is now more than 100 chapters all with the goal of educating their local communities about the benefits of clean transportation and driving electric.

Growing up in Detroit fueled Elaine’s love of all types of cars. Her passion for electric vehicles started after her very first EV test drive and continues today. She took her first electric cross-country trip in 2015 and has done many since then. 

Elaine is passionate about driving electric and works to inspire others to get involved in educating and advocating for the rapid adoption of electric vehicles wherever the road leads her – in her own neighborhood or driving through neighborhoods thousands of miles away from her home near San Diego. 

Elaine gives generously of her time to talk to both chapter leaders and Electric Vehicle Association members in the U.S. and around the world about their important role in encouraging their communities to grow the adoption of electric vehicles.

Terri Kirsch, the former EVA treasurer, secretary, and election commissioner brings her experience in both the for-profit and non-profit sectors to her new position as vice-president.   

After retiring as CEO from her special effects company, Kirsch joined Electric Car Insider in 2017 as the Managing Tour Director for the Electric Car Guest Drive national tour, eventually becoming Vice President of Business Development. Terri has worked closely with numerous EVA chapters to educate utility company customers on what it’s like to drive electric with over 100 EV events around the nation. She is a serial entrepreneur always thinking of ways to create businesses with thoughtful leadership.

As a pilot, the name change to “Electric Vehicle Association” resonates with Terri as she looks forward to the rollout of electric planes making the skies quieter and cleaner!

Terri is passionate about driving her new 2024 red Tesla Model S on the streets of San Diego. She is proud to say there are now six electric vehicles in her family, including her first Tesla which is now driven by her 86-year-old father…creating generations of EV lovers.

Michael Yared serves as the Electric Vehicle Association Treasurer. He is the CEO of Echobind, a digital agency that specializes in custom web and mobile application development. He leads a team of skilled designers and engineers in creating innovative solutions for businesses. Throughout his 18-year career, he has provided strategic guidance to businesses across a range of industries, helping to launch new products, develop digital presence, and navigate risk. Michael believes that a single experience in an EV is often enough to convince drivers to switch to electric, and he is hoping to lend his skill set to EVA to help accelerate EV adoption by reaching as many as people as possible. He and his wife own two EVs and have been Tesla shareholders since 2012.

Kate Kruk is a board member of the Electric Vehicle Association. As the director of community engagement at Livingston Energy Group, a Lynkwell family company, Kate Kruk is charged with (pun intended) educating the public and private sectors about the benefits of EVs and providing turnkey project solutions for expanding the EV charging infrastructure in the state of New York and beyond. Kate has been driving electric since 2015, is a long-standing member of the Capital District EV Drivers club, city captain for the National Drive Electric Week event in the New York Capital District, and president of the newly formed NY Capital District EVA chapter. She serves as the vice president of the Schalmont Central School District School Board of Education, as well as an advisory board member for the Capital Region Business & Career and Technical Education, and is a kinship caregiver and advocate/speaker for the New York State Kinship Navigator and Kincare Coalition.

Frank is the Vice President, Market Segment Leader, for CHA Consulting. Frank is responsible for leading the growth of the utility market segment across all relevant business lines. Areas of focus include engineering and design services, asset management, project and construction management, renewable energy development, building and transportation decarbonization, and clean energy transition strategies.

Prior to CHA, Frank had a 35 year career in utilities. He last served as the Vice President for Orange and Rockland Utilities (O&R). He served as Vice President for O&R’s two utility subsidiaries: Orange and Rockland, and Rockland Electric Company. He was also President of two non-regulated O&R subsidiaries,Clove Development and ORDEVCO, Inc.

Frank was involved in all facets of the operations and engineering of the electric and gas energy systems.Frank also oversaw the development of corporate policy, particularly associated with the New Jersey and New York clean energy mandates. In this role the development, implementation and execution of projects and programs to advance the State’s clean energy requirements were directed.

Frank has an MBA from Marist College, a Bachelor of Science from Clarkson University and has completed Executive Education Programs at the Wharton Business School and Vermont Law and Graduate School. Frank is also a certified Project Management Professional (PMP) and resides in Tuxedo, NY.

Jonathan Macias is the Electric Vehicle Association Secretary. Macias is the founder and president of the Rio Grande Electric Auto Association. As the grants manager for Dona Ana County in New Mexico, he is involved with clean transportation on a daily basis. He has been a long-time advocate for EVs and owns a Tesla Model 3.

Arthur Burton is the President of the Chicago Metro EVA, owner of AMB Renewable Energy in Chicago, and a National EVA board member. His work revolves around infrastructure improvements – contracting – involving the grid, and he thought the city needed more education on EV technology since the Chicago metro area is significant and has numerous collar counties.